Kanban Product Professional I (DCV) Training

The training "Discovering Customer Value" is part of the new designation KPP (Kanban Product Professional) from Kanban University and complements the training "Maximising Customer Value (MCV)". Based on the Fit for Purpose framework created by Alexei Zheglov and David J. Anderson, this course empowers professionals to deeply understand what makes a product truly fit for the purpose of their customers. In the context of Kanban Product Professional I (DCV), this training establishes the foundation for value discovery, helping managers, analysts, and leaders to structure data-driven, purpose-oriented decisions based on real-world customer experience. The exam validates the candidate’s ability to transform markets, needs, and requirements into actionable insights that support more robust, relevant, and competitive products.